Nobody Believed This Sephora Idea Would Work—But It Changed Beauty Forever

• Limited Representation in Stores

Sephora’s Shift to Purpose-Driven Branding

Training included:

  • Mental health literacy

Fast forward to today, and Sephora is one of the most inclusive, human-centric retailers globally.

Their success isn’t just in revenue—

though that’s booming. It’s in impact.

They flipped the narrative from aspiration to affirmation.
From flawless to fearless.
From exclusive to inclusive.

What once looked like ignorance… turned into innovation.

Final Thoughts: Beauty Is More Than What You Sell

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